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TEACH ANYWHERE

LEARN EVERYWHERE

ITHOS
LEARN ANYWHERE

PLAY EVERYWHERE

“Spending on experiences, adventure tourism, and action based activities is at an all time high……..in the wake of a global lockdown a growing number of Gen X, Millenials, Gen Z, and Gen Alpha have turned to passion, movement , and excitement as a way of life……..In their pursuits we have created a new reality where instant gratification comes with a service charge……..And the expectation that everything is at our fingertips.”

Our Positioning

A mobile software platform where users book lessons, offer lessons, and become instructors in their chosen disciplines.

Full Circle

Lessons locally, anywhere you go. Your experiential nerve center on the go. No more guesswork.

Lessons at your fingertips

Local relevance, wide impact. Lessons anywhere, instructors in various disciplines. New categories regularly.

We give back

Your authenticity matters. Earn while teaching lessons in your area, or as an early adopter / revenue partner.

Full circle

Lessons locally, anywhere you go. Your experiential nerve center on the go. No more guesswork.

Lessons at your fingertips

Local relevance, wide impact. Lessons anywhere, instructors in various disciplines. New categories regularly.

We give back

Your authenticity matters. Earn while teaching lessons in your area, or as an early adopter/revenue partner.

Market Validation

490 million participants worldwide with a cumulative CAGR of 4.6% – ‘GITNUX’

2M+

The number of estimated accredited and unaccredited full time instructors, teachers, and trainers across various action sports categories. *Is not a total estimate for all categories.

30

The number of currently recorded action sports categories. *Does not include emerging categories.

30

The number of currently recorded action sports categories. *Does not include emerging categories.

Categories

Athlete’s Furnace: The Growing Spectrum

1. Surfing
2. Skateboarding
3. Snowboarding
4. Skiing (Freestyle, Backcountry, etc.)
5. Mountain Biking
6. BMX (Bicycle Motocross)
7. Motocross
8. Skate Skiing
9. Kiteboarding
10. Windsurfing
11. Wakeboarding
12. Waterskiing
13. Rock Climbing
14. Bouldering
15. Parkour
16. Freerunning
17. BASE Jumping
18. Skydiving
19. Paragliding
20. Hang Gliding
21. Whitewater Kayaking
22. Rafting
23. Canyoneering
24. Inline Skating
25. Scooter Riding (Freestyle)
26. Freestyle Trampoline
27. Slacklining
28. Freeskiing
29. Freestyle Snowmobiling
30. Downhill Longboarding

*Not an exhaustive list. Does not account for variations, and fusion activities combining elements from multiple sports. The categorization can  show cultural and regional differences. New sports and activities emerge over time as innovation and creativity continue to shape the landscape of action sports.

ACTION SPORTS
SECTOR MACRO

Read me

Market Size

$648 billion by 2027 

1.4

Billion+
Across all disciplines

The number of available lesson transactions to account for assuming a 3 lesson general minimum per participant.

100

Thousand
Across 7 disciplines

The number of lesson transactions we aim to account for by 2025 and not precluding new categories being added prior.

**Source: comScore, Mintel, Business Insider, GITNUX

[Fun]ction

Developed by
instructors & students

LEARN

INSTRUCT

LEARN

INSTRUCT

Launching 2nd Qtr 2024

Business Model

We take an 8% service charge on each transaction

$20
Million USD

ITHOS transaction goal
Represents 0.7% of Available Market.

$16
Average Fee
(2hr lesson)

$100/hr
Avg student requires 6-10 hours

$45
Million USD

Revenue
Projected by 2029

**Our transaction goal predicates an existing 10k prior and current student base in the SoFla and Caribbean geographies

Market Adoption

Organic feedback loop to grow 

The How

Employing a multi-pronged approach

With our 11k pre-launch signups we will leverage:

  • Network Effect:  Encouraging early adopters to spread the word, creating a viral loop that amplifies user acquisition as one had washes the other.
  • Partnerships:  We’ve identified and are speaking with various social influencers, travel and hospitality content partners, and action sports schools and instructors to foster a broad user base.

  • Tailored Content: Our ground theory programs and outreach strategies will deliver curated content across platforms like Facebook, Instagram, TikTok, email, and proximity SMS, engaging students and instructors with compelling messaging and value propositions.
The What
 Incentivized partnerships

What we promise in potential partnerships:

  • Revenue Sharing: We offer programs for early adopters, providing a direct financial incentive for partners to recommend and promote ITHOS.
  • Influence & ExposureSocial influencers can amplify their reach by associating with an emerging leader in the action sports industry and receive unique/tailored promotional placement.
  • Value-added ServicesAction sports schools and instructors can enhance their offerings by leveraging our platform’s features, increasing their value to their own clients. Metrics, ratings, and special access to upload instructional content, providing a roadmap to increased sales.
The Why

 Distinct & helpful, no more guesswork

We built it, because we lived it, as instructors and coaches

  • Convenience:  Streamlined and centralized booking experience, saving time, effort, and no more complexity.
  • Comprehensive Information:  Users can access a wealth of information, including ratings, reviews, gear availability, and instructor credentials, making informed decisions. Chat with your instructor right in the app and progress faster.
  • Community and Insights: Our proprietary metrics system offers a unique dimension, giving users insights into their progress and performance, fostering engagement and growth beyond a simple booking transaction.

CRITICAL

MASS

CITIES

Target –

Discipline specific geographies

FL | MX | SP | ITA | HI

Boots: partners & influencers

TRAVEL

HOSPITALITY

PARTNERS

Proximity –

Hospitality providers, influencers, online travel companies

KAYAK | TRAVELOCITY | IG

How: posts, backlinks, incentives

EARLY

REVENUE

PROGRAM

Limit –

Predefined number of candidate schools & instructors

SCHOOLS | INDEPENDENTS

Why: earn % of their recruits’ sales

DUAL

AiBOT

LISTINGS

Effect – 

Free exposure using our Ai automation

Ai | ORGANIC | FREE

Where: Expedia, TripAdvisor, AirBnB Exp., FB Mkt., OfferUp

Key Differentiators

Designed from vision, rooted in purpose

Several apps in 1

Learn – Instruct – Admin
Instruct, learn, university, messaging, booking, payment, marketplace (2.0).

Book it

In-house booking
The metric data is in-house. We use a custom booking api.

Comms on board

Chat directly
Get a feel for your instructor before the lesson. Discuss the location, and syllabus.

Ithos university

The learning feed

Enhance your progress. Attention focused, only instructor / school accounts can upload.

Cross platform

Wide net casting
Launching on both iOS and Android. Inclusivity is key.

Several apps in 1

Learn – Instruct – Admin
Instruct, learn, university, messaging, booking, payment, marketplace (2.0).

Cross platform

Wide net casting
Launching on both iOS and Android. Inclusivity is key.

Book it

In-house booking
The metric data is in-house. We use a custom booking api.

Comms on board

Chat directly
Get a feel for your instructor before the lesson. Discuss the location, and syllabus.

Ithos university

The learning feed

Enhance your progress. Instructor / school accounts can upload.

Competitive Advantages

We built it, because we lived it

First to Market

ITHOS reservations / sales
Transaction oriented sporting instruction reservation, booking, sales.

Seconds to book

Ease of use
Search by current or future proximity. Filter by discipline.

Profiles

Instructors & Students
Search school / instructor profiles, and book in 8 seconds

List Once

Availability / Scheduling
Update pricing, scheduling, and teaching locations easily, as needed with a few taps.

Design & Brand

ITHOS landscape
Clean software design marries memorable brand identity. Launching in discipline specific nerve centers.

Incentives

ITHOS early adopters
Unaffiliated, independents, and schools – earn more as an early recruiter partner.

First to Market

ITHOS reservations / sales
Transaction oriented sporting instruction reservation, booking, sales.

Seconds to book

Ease of use
Search by current or future proximity. Filter by discipline.

Profiles

Instructors & Students
Search school / instructor profiles, and book in 8 seconds

List Once

Availability / Scheduling
Update pricing, schedules, and locations easily as needed

Design & Brand

ITHOS landscape
Clean software design marries memorable brand identity. Launching in discipline specific nerve centers.

Incentives

ITHOS early adopters

Unaffiliated, independents, and schools – earn more as an early recruiter partner.

Team

We built it, because we live it

Financial Ask

We are seeking 48 month financing to reach 300k transactions across 7 disciplines on Ithos.

$800k

Angel Round

Early opportunity
Growth – operations – development

Seeking
$800k in our Angel Round

Scope, ambition, and opportunity

  • Action Sports: The action sports market’s value is projected to reach $648.79 billion by 2027, with a 4.6% CAGR from 2020 to 2027. With North America, Europe, and Asia Pacific displaying significant potential, the global reach of the industry is evident.
  • Scaling for Success: An $800k investment will fuel further talent acquisition, ensuring platform refinement, while auto-scaling distributed cloud structures guarantee stability.
  • Transactional Fees & Strategic Thrust: Leveraging a proprietary marketplace for gear sales and a metrics system, we’ll secure more revenue. Strategic marketing involving influencers and existing user engagement will accelerate growth, propelling our app to the forefront of the burgeoning action sports realm.
  • Areas To Monetize:
    • lessons
    • item rentals
    • marketplace sales new / used equipment (formerly available only to specialty dealers)
    • locked instructor / school content
  • Corollary Markets:
    • insurance
    • certifications
    • airfare / travel

$16

Average Fee
$100/hr
Avg 6-10 lessons/student

Provisioning

Allocation Strategy

Acceleration

  • (30%) Development & Refinement: Junior and senior developers will enhance Ithos’ current iteration. Asset creation to enrich the user experience. Rigorous stress testing to ensure optimal functionality at each version.
  • (25%) Ground Theory Programs and OutreachNot just quid pro quo. Boots on the ground are also responsible maintaining and enhancing relevance, spreading new content or company information as it’s released. Outreach campaigns across multiple platforms.
  • (25%) Operational Investment: Greate cloud infrastructure from providers like AWS and Digital Ocean. Database management using Mongo DB for efficient data handling. Hosting through Siteground for reliable performance. Senior staff hours dedicated to smooth operations.
  • (10%) Proprietary Marketplace:  Utilizing our existing apis to continue developing our Proprietary Marketplace (10%). Developing a dedicated marketplace for gear sales, new and used.
  • (10%) Metrics System Enhancement: Further expansion of our proprietary metrics system providing valuable insights to users and industry stakeholders.
    These allocations outline our cursory strategy for utilizing the requested funding effectively across various aspects of our business, positioning us for growth and success in the dynamic action sports industr.

$3.6

Million USD

 

Net
Over 24 months

Profitability

Balance: Revenue Generation and Cost MGMT

The tenets of profitability for ITHOS

  • User Adoption and Engagement: Early adopter program locks in our partner schools and their students. Existing student signups will have shareable content/links to pull more students into the ITHOS space.
  • Monetization Strategies: Diverse transactional profits from lessons, gear sales, instructor led excursions, and in-app purchases of digital services. Weather dependent sports rely on forecasting services that we can build into our maps api as a simple layer and itemize key weather metrics. 
  • Operational Efficiency: Careful selection of cloud service providers, efficient resource allocation, and optimization of hosting expenses contribute to cost-effectiveness.
  • First Mover Advantage: Being a first mover in the action sports app space offers distinct advantages that can contribute to enhanced profitability.
  • Capture Market Share: As the pioneer, our app will capture a significant portion of the market before competitors enter. Early adopters are more likely to align with a well-established platform, giving us a competitive edge.
  • Brand Recognition: Early branding; community relevance enables stronger brand recognition and loyalty quickly. Users will associate ITHOS with the action sports industry’s innovation, and will be more likely to remain loyal as the market grows.
  • Network Effects: Being the first to market allows us to create network effects, where our value increases as more users join. This results in a self-reinforcing cycle of growth, making it harder for competitors to catch up.

  • Higher Margins: As the only player in the market initially, we have more flexibility in suggesting pricing strategies and potentially higher profit margins. Leading to profitability sooner.

LEARN ANYWHERE

PLAY EVERYWHERE

LESSONS AT YOUR FINGERTIPS

“To see the world. Dangerous things to come to.
To see behind walls. To see and be amazed. To see and be instructed.
– Henry Luce: Founder ‘Life Magazine’